The page lists machines when people come to find their machine
Today's Tennant page puts 252 machine tiles, and the same 252 models again in the sidebar, in front of every part. The first part is 11,870px down on a desktop and 33 screens down on a phone.
Three directions fix it for every brand at once. Each comes with quick wins, near-term updates and a future, and each move is marked as BigCommerce out of the box (OOTB), an app, or custom work. Recommended: Direction A's machine-first layout, with C's documents and service strip, and B's filters arriving in two steps. In the prototypes, switch directions with the concept bar at the bottom left, and turn on "Build notes" to see how each part of the page ships.
What the page's data grows with decides how fast each direction can ship.
The dividing line
A and C grow with the number of machines and brands; B grows with the catalog.
Tagging machine types for Tennant is about 245 rows in a spreadsheet, and it finishes. Tagging part types is 10,000+ rows for Tennant alone: the catalog project the model-landing decision (PD-008) already sized in months.
✓ What the recommended path ships first
Fix the finder, which sends Tennant, Floorcare.biz and other shoppers to a 404 today
Clean the model list: merge duplicates with redirects, drop the charger and the off-brand 355 tile
Sort order: popular and current models first
Native filters: fits model, in stock, price
Search at the top: the existing search within the brand
Documents and service: links in the description
○ What waits
Machine-type groups: need the brand template and a type tag per model
HawkSearch filtering: waits on dashboard access
Part-type chips: need a clean part-type field across the catalog
Serial and photo lookup, personal pages: future, data-gated
Capability by direction
How each capability shows up in each direction. The amber column is the recommended base.
Capability
A · Machine-first
B · Parts-first
C · Brand hub
Model search above the fold
Yes
Partial
Yes
Parts above the fold
—
Yes
Partial
Machines grouped by type
Build
—
Build
Shop by part type
Yes
Build
Yes
Genuine Tennant or aftermarket filter
—
Partial
—
Diagrams and manuals
—
—
Yes
Service entry
Partial
—
Yes
Quotable FAQ for search and AI answers
—
—
Yes
Holds up on a 782-model brand
Build
Yes
Partial
No tile grid before the parts
Yes
Yes
Yes
Yes ships natively or with a small editPartial partly covered, or waits on the plan tier or HawkSearch accessBuild needs the custom brand template (near-term)— not part of this direction
The recommendation for this review
Suggested path
Start the quick wins on today's template now, then build one brand template on Direction A with C's documents and service strip. The quick wins are mostly settings and content. They fix the finder that sends Tennant shoppers to a 404, put popular machines first, add native filters, and move search above the tiles. The template turns 252 tiles into a finder and typed groups, top 20 brands first.
Direction B stays the destination for filtering. It arrives in two steps: native filters now, HawkSearch landing pages once dashboard access lands.
What we need from you
1. Pick a direction. 2. Confirm the BigCommerce plan, Pro or Enterprise, which decides custom-field filters. 3. HawkSearch dashboard access. 4. How model categories are maintained: T500E already lists 713 parts, which may mean part-to-model fitment already exists. 5. Approval to merge the duplicate models and add the redirects.